San Marcos

92078 · San Marcos

Zip Score 25

San Marcos — a growing inland city with CSUSM (Cal State San Marcos), new restaurant row development, and significantly lower prices than coastal areas.

Active Listings

74

Median Price

$937K

Avg Rent

$4,642/mo

Avg Cashflow

$-2,641/mo

Avg Cap Rate

1.2%

Avg CoC

-24.3%

P/R Ratio

19.9

Cashflow+ %

0%

Price Range

$618K
$4.0M

Highlights

  • Cal State San Marcos creates steady student rental demand
  • Restaurant Row development revitalizing downtown
  • Significant new construction — modern inventory
  • 30-40% cheaper than coastal Carlsbad/Encinitas

Investor Notes

  • Best cashflow potential in our coverage area (lower prices)
  • Student housing near CSUSM is an underserved niche
  • Newer builds in Twin Oaks area have strong rent-to-price ratios
  • Inland location means less appreciation than coastal — focus on cashflow

Demographics

Vibe

Growing college town, young families

Median Income

~$85K

Top Employers

CSUSM, Hunter Industries, retail, healthcare

Top 5 Listings by Score

AddressScorePriceEst. RentCF/mo
1233 Sunrise View

2bd / 2.5ba · 1,231 sqft

A 55$619K$3,640$-646
455 Almond Road

3bd / 3ba · 1,228 sqft

A 54$699K$3,845$-738
917 Estrella Road

2bd / 2ba · 1,100 sqft

A 52$618K$3,554$-740
550 Almond Rd

3bd / 3ba · 1,228 sqft

A 50$689K$3,789$-880
122 Diamante

3bd / 2.5ba · 1,389 sqft

A 49$725K$3,959$-922

View all 74 listings in 92078

Stats are live from our database. Default assumptions: 20% down, 6.5% rate, 30yr. Rents estimated via proprietary model.