San Marcos

92078 · San Marcos

D (3)

San Marcos — a growing inland city with CSUSM (Cal State San Marcos), new restaurant row development, and significantly lower prices than coastal areas.

Active Listings

51

Median Price

$919K

Avg Rent

$4,427/mo

Avg Cashflow

$-2,740/mo

Avg Cap Rate

1.1%

Avg CoC

-25.0%

P/R Ratio

20.4

Cashflow+ %

0%

Price Range

$510K
$2.0M

Highlights

  • Cal State San Marcos creates steady student rental demand
  • Restaurant Row development revitalizing downtown
  • Significant new construction — modern inventory
  • 30-40% cheaper than coastal Carlsbad/Encinitas

Investor Notes

  • Best cashflow potential in our coverage area (lower prices)
  • Student housing near CSUSM is an underserved niche
  • Newer builds in Twin Oaks area have strong rent-to-price ratios
  • Inland location means less appreciation than coastal — focus on cashflow

Demographics

Vibe

Growing college town, young families

Median Income

~$85K

Top Employers

CSUSM, Hunter Industries, retail, healthcare

Top 5 Listings by Score

AddressScorePriceEst. RentCF/mo
2241 Indus Way

2bd / 2.5ba · 1,158 sqft

D 8$558K$3,345$-477
1212 Mountain Laurel Road

4bd / 3ba · 1,704 sqft

D 7$740K$4,284$-787
639 Starstone Drive

3bd / 2ba · 2,000 sqft

D 6$829K$4,147$-1,116
1227 Sunrise Vw.

3bd / 3ba · 1,501 sqft

D 6$710K$3,882$-981
1228 Sunrise View

2bd / 2.5ba · 1,231 sqft

D 5$630K$3,404$-952

View all 51 listings in 92078

Stats are live from our database. Default assumptions: 20% down, 6.5% rate, 30yr. Rents estimated via proprietary model.