San Marcos

92078 · San Marcos

Zip Score 26

San Marcos — a growing inland city with CSUSM (Cal State San Marcos), new restaurant row development, and significantly lower prices than coastal areas.

Active Listings

75

Median Price

$925K

Avg Rent

$4,615/mo

Avg Cashflow

$-2,594/mo

Avg Cap Rate

1.2%

Avg CoC

-24.1%

P/R Ratio

19.8

Cashflow+ %

0%

Price Range

$618K
$4.0M

Highlights

  • Cal State San Marcos creates steady student rental demand
  • Restaurant Row development revitalizing downtown
  • Significant new construction — modern inventory
  • 30-40% cheaper than coastal Carlsbad/Encinitas

Investor Notes

  • Best cashflow potential in our coverage area (lower prices)
  • Student housing near CSUSM is an underserved niche
  • Newer builds in Twin Oaks area have strong rent-to-price ratios
  • Inland location means less appreciation than coastal — focus on cashflow

Demographics

Vibe

Growing college town, young families

Median Income

~$85K

Top Employers

CSUSM, Hunter Industries, retail, healthcare

Top 5 Listings by Score

AddressScorePriceEst. RentCF/mo
1233 Sunrise View

2bd / 2.5ba · 1,231 sqft

A 55$619K$3,640$-646
455 Almond Road

3bd / 3ba · 1,228 sqft

A 54$699K$3,845$-738
917 Estrella Road

2bd / 2ba · 1,100 sqft

A 52$618K$3,554$-740
2232 Indus Way

3bd / 3ba · 1,253 sqft

A 50$700K$3,836$-886
931 Slate Street

3bd / 3ba · 1,933 sqft

A 49$799K$4,501$-880

View all 75 listings in 92078

Stats are live from our database. Default assumptions: 20% down, 6.5% rate, 30yr. Rents estimated via proprietary model.