San Marcos
92078 · San Marcos
San Marcos — a growing inland city with CSUSM (Cal State San Marcos), new restaurant row development, and significantly lower prices than coastal areas.
Active Listings
75
Median Price
$879K
Avg Rent
$4,398/mo
Avg Cashflow
$-2,756/mo
Avg Cap Rate
1.1%
Avg CoC
-25.0%
P/R Ratio
20.5
Cashflow+ %
0%
Price Range
$510K
$4.2M
Highlights
- ✓Cal State San Marcos creates steady student rental demand
- ✓Restaurant Row development revitalizing downtown
- ✓Significant new construction — modern inventory
- ✓30-40% cheaper than coastal Carlsbad/Encinitas
Investor Notes
- ◈Best cashflow potential in our coverage area (lower prices)
- ◈Student housing near CSUSM is an underserved niche
- ◈Newer builds in Twin Oaks area have strong rent-to-price ratios
- ◈Inland location means less appreciation than coastal — focus on cashflow
Demographics
Vibe
Growing college town, young families
Median Income
~$85K
Top Employers
CSUSM, Hunter Industries, retail, healthcare
Top 5 Listings by Score
| Address | Score | Price | Est. Rent | CF/mo |
|---|---|---|---|---|
| 587 Beverly Pl 2bd / 1.5ba · 1,068 sqft | A 53 | $510K | $2,967 | $-681 |
| 2241 Indus Way 2bd / 2.5ba · 1,158 sqft | A 53 | $525K | $2,888 | $-722 |
| 1226 Sunrise View 2bd / 2.5ba · 1,231 sqft | A 51 | $619K | $3,468 | $-818 |
| 603 Beverly Place 2bd / 1.5ba · 1,068 sqft | A 45 | $550K | $2,928 | $-973 |
| 172 Diamante Road 2bd / 2ba · 1,251 sqft | A 45 | $699K | $3,637 | $-1,073 |
Stats are live from our database. Default assumptions: 20% down, 6.5% rate, 30yr. Rents estimated via proprietary model.